What a unit rate is
A rate compares two different units (km per hour, price per kg). A unit rate has 1 in the denominator. Divide to get it.
Speed, distance, time
Keep units consistent. If speed is km/h, time must be in hours (30 minutes
Average speed (a classic trap)
Average speed is total distance total time — not the average of the two speeds, unless the times are equal.
Best value
To compare deals, reduce each to price per single unit; the smallest unit price wins.