A conversion factor equals 1
Because cm, the ratio (100 cm / 1 m) equals 1. Multiplying by it changes the units but not the amount.
Cancel units like algebra
Write the factor so the unit you want to remove sits opposite where it currently is, then cancel.
Chain several factors
Squared and cubed units
Area and volume conversions square or cube the factor.
Currency and rates
Exchange rates are just conversion factors. Compose them the same way: cancel the middle currency.